Apple Pay Usage – Market Report

Apple Pay Usage – Market Report

It seems that a day doesn’t go by without another bank joining Apple Pay or realizing that your favorite store now accepts it. In fact, as I started writing this article, both Ireland and soon Belgium banks will be on board.  Apple Pay usage adoption is grown....
Trade Show Marketing with Mobile Wallet Passes

Trade Show Marketing with Mobile Wallet Passes

Last week, I gave a talk at a trade show in Vancouver. As you might expect, I addressed the topic, mobile marketing. I was invited to speak about building my list. It was interesting as I was on a panel with marketers who have built their email list to over 100,000...
3 Advantages To Use Mobile For Your Next Event

3 Advantages To Use Mobile For Your Next Event

There are only so many events or conferences that companies can go to, you have to pick wisely. You want to look for ones that have the best value to it and come home with the best leads. As an exhibitor there are a few things you might consider doing differently to...
Does Your iTunes Marketing Strategy Really Work?

Does Your iTunes Marketing Strategy Really Work?

Now that you have released your podcast on iTunes…what do you do next? Are you getting extra milage out of New and Noteworthy section? Are you waiting for those downloads to keep coming? Does everyone on social media know that your podcast has arrived!?! But...
Mobile Wallet App Basics for Marketers √

Mobile Wallet App Basics for Marketers √

√ Creating a mobile campaign using a mobile wallet app doesn’t get any easier. If you’re an average person, running a small business, or maybe the marketing manager for a medium sized business, then creating a mobile advertising campaign, is probably not...
How Does iBeacon Work and Why You Should Use It

How Does iBeacon Work and Why You Should Use It

A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...