Mobile Wallet App Basics for Marketers √

Mobile Wallet App Basics for Marketers √

√ Creating a mobile campaign using a mobile wallet app doesn’t get any easier. If you’re an average person, running a small business, or maybe the marketing manager for a medium sized business, then creating a mobile advertising campaign, is probably not...
Using a Mobile Wallet Marketing Platform

Using a Mobile Wallet Marketing Platform

We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology.   In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a brief...
The Puts and Takes of Influencer Marketing

The Puts and Takes of Influencer Marketing

We were not aware that influencer marketing was such a hot mess, but after doing just a tiny bit of research, well it turns out that it maybe isn’t all that it’s cracked up to be (normally by those in the influencer business), and possibly it’s a...
Are You Ready For Location-Based Marketing?

Are You Ready For Location-Based Marketing?

Time for a little bit of food for thought from Loyalty360.org (one of our favorite sources for all things loyalty!) “For one thing, LBS is the very, very new kid on the marketing technology block, which likely makes a lot of marketers and brands a bit nervous....
Mobile Wallets & Customer Engagement

Mobile Wallets & Customer Engagement

We can’t say it enough, and we’re not alone…  using mobile wallets for marketing, promotions and engagement is CRITICAL for your business these days.  With the ever growing clutter and clamor in the advertising and marketing space, each piece of...