Proximity Marketing with Beacons

Proximity Marketing with Beacons

What can one mobile update do? One notification on a mobile device measures new ways brands engage using proximity marketing with beacons. Its reshaping the way retailers market engage all from sending the right message at the right time. Known as mobile updates....
Wallet Marketing Updates for Small Business Owners

Wallet Marketing Updates for Small Business Owners

Engage and use technology for your business, wallet marketing updates for small business owners beat other forms to reach customers. I recently read an article from media post with the headline Mobile First’ to ‘Mobile Only’ Will Drive Online Retail Growth I thought,...
Apple Pay Usage – Market Report

Apple Pay Usage – Market Report

It seems that a day doesn’t go by without another bank joining Apple Pay or realizing that your favorite store now accepts it. In fact, as I started writing this article, both Ireland and soon Belgium banks will be on board.  Apple Pay usage adoption is grown....
Beacons: Difference in Eddystone Beacons and iBeacon

Beacons: Difference in Eddystone Beacons and iBeacon

There is a lot more talk today about iBeacon, Eddystone Beacons and the technology behind it. The term proximity marketing is a strong force in the mobile sector because it integrates well into any marketing strategy. To understand iBeacon and Eddystone beacon works,...