How Does iBeacon Work and Why You Should Use It

How Does iBeacon Work and Why You Should Use It

A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
Mobile Coupon Use on the Rise √

Mobile Coupon Use on the Rise √

People of all ages and types love coupons.  Almost as many people love a mobile coupon on their phone. It’s no secret that sites like LivingSocial and Groupon have made (and possibly lost) small fortunes pushing mobile coupons, offers and deals via email and...
A Little Friendly Competition Never Hurt

A Little Friendly Competition Never Hurt

We don’t normally point out much about our competitors and what they are doing. Frankly, there aren’t that many in the space, and most have specialized focuses.  One or two of them like to do complex, expensive, marquee type installations.  And we love...
IoT is Going to Save Retail from Itself

IoT is Going to Save Retail from Itself

IoT this.  IoT that.  Having been onboard with IoT for a couple of years now (and IoT only being a couple of years old in practical terms), we’re amused by the proliferation of IoT into every aspect of our lives. Cars, shopping, dining, home smarts, hacker...
Trends on the horizon for mobile payments

Trends on the horizon for mobile payments

Nice article in MobilePaymentsToday about mobile payments and what to expect in the upcoming months – I am a little concerned with this bit here – Mobile payments and mobile wallets bring additional security concerns to retailers.  While early adoption...