Ad blockers… are no big deal.

Ad blockers… are the be all, end all of the online marketing world.

The truth is probably somewhere in the middle but the reality is that people are getting tired of unreadable, unviewable content on their mobile devices, in the same way that massive page blocking pop-ups pissed off internet land ten years ago.

More people are getting onboard with using them, and that poses a unique set of challenges for marketers.

Some caveats here: This is a survey asking people about what they’ve got on their phones, rather than data directly from their phones. (In fact, 21 percent of respondents said they weren’t sure if they’d installed an ad blocker.) Plus, it’s still very early, with Apple only allowing ad blockers on iOS last fall, so I’m not sure these impressive growth rates will continue. And, as the report notes, just because someone has downloaded an ad-blocking app doesn’t mean they’re actually using it.

Read the original TechCrunch article by clicking here.