It seems that a day doesn’t go by without another bank joining Apple Pay or realizing that your favorite store now accepts it.

In fact, as I started writing this article, both Ireland and soon Belgium banks will be on board.  Apple Pay usage adoption is grown. Here are the recent stats and reports released from Apple that was recently revealed.

Apple Pay’s story is still educating the public of not what it is but whether or not their store accepts it or that they aren’t sure how to use it.

“Like all new technology, consumers must adapt and change their habits,” Electronic Transactions Association CEO Jason Oxman said in an email to CNBC. “In the case of mobile payments, they must change a 40-year habit of paying with a plastic card.”

Apple Pay usage has an increased adoption rate. The number of people that have used the service has tripled since launch. Yet, the frequency of use does seem to be slipping, not that they don’t love using it, its that the alternative, like PayPal are just as easy and convenient to use.

Transaction suggest that Apple Pay usage grew by slightly over 50% in the 12 months ending December 2016.

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For retail stores, Duane Reade and Whole Foods lead the way, Apple Pay accounting for 1.8% and 1.7% of their transactions respectively. All other retailers have Apple Pay transaction volumes of less than 1%, according a chart shared by TXN.

Apple’s Tim Cook stated during the Q4 earnings call in October that Apple Pay transactions were up 500% year-on-year.

The penetration into mobile payments mean for Apple is that they lead the way with mobile wallet with the latest figures showing over 12 million mobile users ahead of Android Pay and the rebranded Samsung Pay.

In the US, Apple Pay is supported by 35% of merchants.  – up 16% from 2016.

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What’s Apple Pay future look like?

Apple Pay usage will be more popular as i Apple Wallet offers more than a payment system. Along side the credit cards, company business cards, mobile coupons, loyalty cards, all use wallet notifications to iPhone users, similar to popular social messengers.

More physical stores and online retailers will continue to rollout Apple Pay usage at checkout, as there already is over a third merchants using it.

For adoption to grow Apple will spend more educating users and branding Apple Pay to be a more prominent payment system. Apple Pay usage looks bright.