Mobile Coupon Use on the Rise √

Mobile Coupon Use on the Rise √

People of all ages and types love coupons.  Almost as many people love a mobile coupon on their phone. It’s no secret that sites like LivingSocial and Groupon have made (and possibly lost) small fortunes pushing mobile coupons, offers and deals via email and...
Influencer Marketing Under Fire from Feds

Influencer Marketing Under Fire from Feds

Influencer Marketing vs the FTC Like it or not, the FTC is on the warpath over a number of issues, including influencer marketing and failing to properly disclose native advertising for what it is – ads, not content.  There are a number of issues that have been...
How Can a Company Not Have a Mobile Strategy? √

How Can a Company Not Have a Mobile Strategy? √

√ No mobile strategy?  What?  We are: Gobsmacked. Flabbergasted. Floored. Staggered. All of the above (HINT: This is the correct answer) Is it denial?  Is it fear?  Is it sheer refusal to come into this century (much less this decade)? We are trying our best to make...
Mobile Wallet Marketing Strategy for Beginners √

Mobile Wallet Marketing Strategy for Beginners √

√ Let’s face it – mobile wallet marketing strategy for beginners sounds like some Dummies book or something. And you know what?  That’s true.  Mobile wallet marketing strategy is not rocket science; it does require one to have an overall strategy for...