Apple Pay Usage – Market Report

Apple Pay Usage – Market Report

It seems that a day doesn’t go by without another bank joining Apple Pay or realizing that your favorite store now accepts it. In fact, as I started writing this article, both Ireland and soon Belgium banks will be on board.  Apple Pay usage adoption is grown....
Beacons: Difference in Eddystone Beacons and iBeacon

Beacons: Difference in Eddystone Beacons and iBeacon

There is a lot more talk today about iBeacon, Eddystone Beacons and the technology behind it. The term proximity marketing is a strong force in the mobile sector because it integrates well into any marketing strategy. To understand iBeacon and Eddystone beacon works,...
Trade Show Marketing with Mobile Wallet Passes

Trade Show Marketing with Mobile Wallet Passes

Last week, I gave a talk at a trade show in Vancouver. As you might expect, I addressed the topic, mobile marketing. I was invited to speak about building my list. It was interesting as I was on a panel with marketers who have built their email list to over 100,000...