Mobile Wallet App Basics for Marketers √

Mobile Wallet App Basics for Marketers √

√ Creating a mobile campaign using a mobile wallet app doesn’t get any easier. If you’re an average person, running a small business, or maybe the marketing manager for a medium sized business, then creating a mobile advertising campaign, is probably not...
Mobile Wallets DO Offer More Than Just Payments √

Mobile Wallets DO Offer More Than Just Payments √

√ If you think that mobile wallets are only about payments, you are wrong. Yes, we know, it seems that every article about mobile wallets extoles the virtue of using them to make payments.  Whether it’s Apple Pay, Android Pay, Samsung Pay, Paypal, or some other...
Pew Report Shows NPR’s Expanded Reach with Podcasts

Pew Report Shows NPR’s Expanded Reach with Podcasts

NPR is on the up side of the bell curve, for sure. …the broadcaster’s other primary app, NPR One, which launched in 2014, brought in downloads that were not available when Pew did the research in 2015; so over 600,000 downloads between Android and iPhone devices...
Use an iBeacon, Get a Recipe √

Use an iBeacon, Get a Recipe √

√ Here’s an awesome implementation of beacons and mobile wallet marketing that we just had to share (it’s not our implementation, but that’s ok!) Allrecipes.com – has implemented an in the grocery store, get your recipe and your shopping list...