Using a Mobile Wallet Marketing Platform

Using a Mobile Wallet Marketing Platform

We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology.   In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
The Puts and Takes of Influencer Marketing

The Puts and Takes of Influencer Marketing

We were not aware that influencer marketing was such a hot mess, but after doing just a tiny bit of research, well it turns out that it maybe isn’t all that it’s cracked up to be (normally by those in the influencer business), and possibly it’s a...
UK Looks to Lead with Apple Wallet Driving Licenses

UK Looks to Lead with Apple Wallet Driving Licenses

Wow!  This one was all over the place the past few days, but if you have been living under a rock and missed it, we’re bringing it to you front and center! From ValueWalk.com –  Apple has always said that Wallet could replace physical wallets, and Apple...
Connected Retail Spending Going to 54 BILLION Dollars

Connected Retail Spending Going to 54 BILLION Dollars

Yep, that’s a big B up there.  Not a day passes that there are not a plethora of articles about IoT, Connected Devices, etc etc etc Here’s a great quote for today – The global connected retail market is expected to reach $54 billion within six years,...