Trade Show Marketing with Mobile Wallet Passes

Trade Show Marketing with Mobile Wallet Passes

Last week, I gave a talk at a trade show in Vancouver. As you might expect, I addressed the topic, mobile marketing. I was invited to speak about building my list. It was interesting as I was on a panel with marketers who have built their email list to over 100,000...
3 Advantages To Use Mobile For Your Next Event

3 Advantages To Use Mobile For Your Next Event

There are only so many events or conferences that companies can go to, you have to pick wisely. You want to look for ones that have the best value to it and come home with the best leads. As an exhibitor there are a few things you might consider doing differently to...
Why Mobile Advertising is the Future

Why Mobile Advertising is the Future

Mobile is the predominant force for being connected in today’s technological age.  Major tech companies drive towards a mobile-first experience. Facebook declared mobile as early back as 2012 after it went public and now 85% of its revenue is from mobile. Google...
Mobile Wallet App Basics for Marketers √

Mobile Wallet App Basics for Marketers √

√ Creating a mobile campaign using a mobile wallet app doesn’t get any easier. If you’re an average person, running a small business, or maybe the marketing manager for a medium sized business, then creating a mobile advertising campaign, is probably not...
How Does iBeacon Work and Why You Should Use It

How Does iBeacon Work and Why You Should Use It

A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
Engage Loyal Users  By Using Mobile Offers

Engage Loyal Users By Using Mobile Offers

Get the most out of your loyal users and build your followers using mobile offers. The holidays are great time to in your sales cycle, Boxing Day sales are just around the corner. This is the time of year where all your hard work to gain loyal users is now paid off by...
Online Coaches Optimize Digital Business Cards

Online Coaches Optimize Digital Business Cards

Online coaches use mobile updates to extend their reach to engage with a mobile audience using digital business cards. Like any marketing professional, online coaches knows the value in leveraging marketing channels using social media profiles on Facebook, Twitter,...