iBeacon Deployment Coming to an Airport Near You!

iBeacon Deployment Coming to an Airport Near You!

The last couple of months proximity marketing using iBeacon deployment is on the forefront of digital marketing. Results are exceeding expectations by the marketing professionals. Industries, like major airport terminals are seeing huge results from it. Big sports and...
Proximity Marketing Results from Top Trade Shows

Proximity Marketing Results from Top Trade Shows

Last month I discussed the success of top NBA teams using iBeacons throughout their arenas using proximity marketing to provide a better user experience.  This month were discussing top trade shows using iBeacons to engage and communicate with attendees on a mobile...
The Perfect Mobile Ad Has Arrived!

The Perfect Mobile Ad Has Arrived!

Recently, I read an article from eMarketer entitled What Makes the Perfect Mobile Ad?  According to the article’s criteria, mobile wallet passes make up all the elements that would make the “perfect” mobile ad.  It looks like MobileWalletMarketer.com receives a...
Leveraging Mobile Wallet Passes for Nightclub Promoters

Leveraging Mobile Wallet Passes for Nightclub Promoters

Promoters that represent themselves with mobile wallet passes build a loyal following. They also show growing numbers for shares with increased ROI after using mobile wallet passes and encouraging their client base to share their contact cards with friends, neighbors,...