Apple Wallet Coupons: Direct Online Interest Towards Offline Sales √
√ Apple Wallet coupons are a great way to generate offline sales based on online interest. If you run a small to midsized business that’s brick and mortar based, you’re likely always looking for ways to increase sales. And it’s not always easy to...
Trade Show Marketing with Mobile Wallet Passes
Last week, I gave a talk at a trade show in Vancouver. As you might expect, I addressed the topic, mobile marketing. I was invited to speak about building my list. It was interesting as I was on a panel with marketers who have built their email list to over 100,000...
How Does iBeacon Work and Why You Should Use It
A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
Use an iBeacon, Get a Recipe √
√ Here’s an awesome implementation of beacons and mobile wallet marketing that we just had to share (it’s not our implementation, but that’s ok!) Allrecipes.com – has implemented an in the grocery store, get your recipe and your shopping list...
The Incredible Lightness of iBeacons √
√ Here we are, another week, another story about how people are using iBeacons, and Eddystone, and AltBeacons for the good of the people. Gotta love it! Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea. What?...
Using a Mobile Wallet Marketing Platform
We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology. In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
What’s the Best Way to Integrate iBeacon with the Mobile Wallet?
5 Simple Tips for Effectively Using iBeacons No matter what your industry, it’s nearly impossible that iBeacons WON’T help you communicate and engage with your prospects and customers more easily and more effectively. Depending on the business you...
How the quiet rise of beacons has reshaped retail marketing
Geofencing and beacons are the primary elements in location or proximity based marketing. Not everyone understands the how and why of best use cases for proximity marketing, and too many people do not grasp “how much is too much”. ZDNet ran a great...
Are You Ready For Location-Based Marketing?
Time for a little bit of food for thought from Loyalty360.org (one of our favorite sources for all things loyalty!) “For one thing, LBS is the very, very new kid on the marketing technology block, which likely makes a lot of marketers and brands a bit nervous....Get Podcast Updates Directly to Mobile
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