by Hazel Fruitman | Feb 8, 2017
There are only so many events or conferences that companies can go to, you have to pick wisely. You want to look for ones that have the best value to it and come home with the best leads. As an exhibitor there are a few things you might consider doing differently to...
by Hazel Fruitman | Jan 11, 2017
A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
by Kim Stuart | Jun 17, 2016
√ Here’s an awesome implementation of beacons and mobile wallet marketing that we just had to share (it’s not our implementation, but that’s ok!) Allrecipes.com – has implemented an in the grocery store, get your recipe and your shopping list...
by AtlasRewards Team | Jun 14, 2016
√ Here we are, another week, another story about how people are using iBeacons, and Eddystone, and AltBeacons for the good of the people. Gotta love it! Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea. What?...
by Kim Stuart | Jun 7, 2016
We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology. In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
by AtlasRewards Team | Mar 23, 2016
5 Simple Tips for Effectively Using iBeacons No matter what your industry, it’s nearly impossible that iBeacons WON’T help you communicate and engage with your prospects and customers more easily and more effectively. Depending on the business you...
by AtlasRewards Team | Mar 2, 2016
Geofencing and beacons are the primary elements in location or proximity based marketing. Not everyone understands the how and why of best use cases for proximity marketing, and too many people do not grasp “how much is too much”. ZDNet ran a great...
by Kim Stuart | Feb 22, 2016
Time for a little bit of food for thought from Loyalty360.org (one of our favorite sources for all things loyalty!) “For one thing, LBS is the very, very new kid on the marketing technology block, which likely makes a lot of marketers and brands a bit nervous....
by AtlasRewards Team | Feb 19, 2016
Aaron Strout from MarketingLand talks about mobile and location based trends as marketing tools in the upcoming year – “2016 will also be the year that mobile payments truly fulfill their promise. Longtime incumbent PayPal, along with Apple Pay, Android...
by AtlasRewards Team | Feb 5, 2016
That’s right! Broadway, that mystical, fabulous street of dreams in NYC is adding a beacon element to theaters – enabling visitors to check digital playbills, find out information about shows, times, prices, etc – “Playbill Passport allows us...