How Does iBeacon Work and Why You Should Use It
A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
Use an iBeacon, Get a Recipe √
√ Here’s an awesome implementation of beacons and mobile wallet marketing that we just had to share (it’s not our implementation, but that’s ok!) Allrecipes.com – has implemented an in the grocery store, get your recipe and your shopping list...
The Incredible Lightness of iBeacons √
√ Here we are, another week, another story about how people are using iBeacons, and Eddystone, and AltBeacons for the good of the people. Gotta love it! Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea. What?...
Using a Mobile Wallet Marketing Platform
We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology. In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
What’s the Best Way to Integrate iBeacon with the Mobile Wallet?
5 Simple Tips for Effectively Using iBeacons No matter what your industry, it’s nearly impossible that iBeacons WON’T help you communicate and engage with your prospects and customers more easily and more effectively. Depending on the business you...
How the quiet rise of beacons has reshaped retail marketing
Geofencing and beacons are the primary elements in location or proximity based marketing. Not everyone understands the how and why of best use cases for proximity marketing, and too many people do not grasp “how much is too much”. ZDNet ran a great...
Are You Ready For Location-Based Marketing?
Time for a little bit of food for thought from Loyalty360.org (one of our favorite sources for all things loyalty!) “For one thing, LBS is the very, very new kid on the marketing technology block, which likely makes a lot of marketers and brands a bit nervous....
Four Key Mobile And Location-Based Trends For 2016
Aaron Strout from MarketingLand talks about mobile and location based trends as marketing tools in the upcoming year – “2016 will also be the year that mobile payments truly fulfill their promise. Longtime incumbent PayPal, along with Apple Pay, Android...
Broadway Goes iBeacon
That’s right! Broadway, that mystical, fabulous street of dreams in NYC is adding a beacon element to theaters – enabling visitors to check digital playbills, find out information about shows, times, prices, etc – “Playbill Passport allows us...Get Podcast Updates Directly to Mobile
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