Online Coaches Optimize Digital Business Cards

Online Coaches Optimize Digital Business Cards

Online coaches use mobile updates to extend their reach to engage with a mobile audience using digital business cards. Like any marketing professional, online coaches knows the value in leveraging marketing channels using social media profiles on Facebook, Twitter,...
The Perfect Mobile Ad Has Arrived!

The Perfect Mobile Ad Has Arrived!

Recently, I read an article from eMarketer entitled What Makes the Perfect Mobile Ad?  According to the article’s criteria, mobile wallet passes make up all the elements that would make the “perfect” mobile ad.  It looks like MobileWalletMarketer.com receives a...
Mobile Coupon Use on the Rise √

Mobile Coupon Use on the Rise √

People of all ages and types love coupons.  Almost as many people love a mobile coupon on their phone. It’s no secret that sites like LivingSocial and Groupon have made (and possibly lost) small fortunes pushing mobile coupons, offers and deals via email and...
Leveraging Mobile Wallet Passes for Nightclub Promoters

Leveraging Mobile Wallet Passes for Nightclub Promoters

Promoters that represent themselves with mobile wallet passes build a loyal following. They also show growing numbers for shares with increased ROI after using mobile wallet passes and encouraging their client base to share their contact cards with friends, neighbors,...
Influencer Marketing Under Fire from Feds

Influencer Marketing Under Fire from Feds

Influencer Marketing vs the FTC Like it or not, the FTC is on the warpath over a number of issues, including influencer marketing and failing to properly disclose native advertising for what it is – ads, not content.  There are a number of issues that have been...
Podcast Marketing Strategy Boosts Subscriber Listens

Podcast Marketing Strategy Boosts Subscriber Listens

Podcast marketing is critical to building your listener base and reducing your churn rate. Sending timely reminders to listeners using mobile updates will increase your engagement, shares and subscribes. [RELATED: More information about Podcast Marketer and how it...
How Can a Company Not Have a Mobile Strategy? √

How Can a Company Not Have a Mobile Strategy? √

√ No mobile strategy?  What?  We are: Gobsmacked. Flabbergasted. Floored. Staggered. All of the above (HINT: This is the correct answer) Is it denial?  Is it fear?  Is it sheer refusal to come into this century (much less this decade)? We are trying our best to make...