Mobile Coupon Use on the Rise √

Mobile Coupon Use on the Rise √

People of all ages and types love coupons.  Almost as many people love a mobile coupon on their phone. It’s no secret that sites like LivingSocial and Groupon have made (and possibly lost) small fortunes pushing mobile coupons, offers and deals via email and...
Podcast Marketing Strategy Boosts Subscriber Listens

Podcast Marketing Strategy Boosts Subscriber Listens

Podcast marketing is critical to building your listener base and reducing your churn rate. Sending timely reminders to listeners using mobile updates will increase your engagement, shares and subscribes. [RELATED: More information about Podcast Marketer and how it...
Mobile Wallet Marketing Strategy for Beginners √

Mobile Wallet Marketing Strategy for Beginners √

√ Let’s face it – mobile wallet marketing strategy for beginners sounds like some Dummies book or something. And you know what?  That’s true.  Mobile wallet marketing strategy is not rocket science; it does require one to have an overall strategy for...
Mobile Wallets DO Offer More Than Just Payments √

Mobile Wallets DO Offer More Than Just Payments √

√ If you think that mobile wallets are only about payments, you are wrong. Yes, we know, it seems that every article about mobile wallets extoles the virtue of using them to make payments.  Whether it’s Apple Pay, Android Pay, Samsung Pay, Paypal, or some other...
Finally a Real Use Case for Apple Pay?

Finally a Real Use Case for Apple Pay?

Apple Pay has been around for more than a year now, and it’s had some rather lackluster results when it comes to adoption rates and usage. Depending on whose numbers you use, it ranges from a dismal and complete failure (really, Apple Pay should just shut their...
Using a Mobile Wallet Marketing Platform

Using a Mobile Wallet Marketing Platform

We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology.   In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
UK Looks to Lead with Apple Wallet Driving Licenses

UK Looks to Lead with Apple Wallet Driving Licenses

Wow!  This one was all over the place the past few days, but if you have been living under a rock and missed it, we’re bringing it to you front and center! From ValueWalk.com –  Apple has always said that Wallet could replace physical wallets, and Apple...