Mobile Business Card: Maximum Impact, Minimal Effort √
√ Use your mobile business card to get things done. This pretty much sums up the entire reason for creating, having and using a mobile business card. It’s a simple, easy, and easy to use lifeline for you and your business contacts (or your personal contacts,...
How Does iBeacon Work and Why You Should Use It
A popular question that we dealt with over this last holiday season is, how exactly does an iBeacon work? Although our clients are not techies – they still are curious about it. So today, I write with my techie hat on. Not to worry, I have my marketing hat on,...
Mobile Wallet Strategies for 2017 – Ideas, Implementation, Execution √
√ Mobile wallet strategies should be a key to your overall mobile implementation for 2017. Now that 2016 has officially been declared the “year of mobile”, it’s time to start working on some real world mobile wallet strategies and implementation...
Mobile Wallet Strategy: 5 Tips to Maximize Response Rates √
√ What does your mobile wallet strategy look like? If you don’t have one, or you don’t think yours is up to par, this article is for you. Developing a solid mobile wallet strategy isn’t rocket science and it doesn’t take a genius. Think...
Mobile Coupon Use on the Rise √
People of all ages and types love coupons. Almost as many people love a mobile coupon on their phone. It’s no secret that sites like LivingSocial and Groupon have made (and possibly lost) small fortunes pushing mobile coupons, offers and deals via email and...
Whoa! Discover Card Breaks from the Herd, Endorses Chip and PIN
Discover Card is the first one to come to their collective senses! In a surprise move, Discover Card endorsed the chip-and-PIN system for EMV cards a week or so ago. Payments Source was the first to announce the news, noting that Nelms backed the move to make EMV...
A Little Friendly Competition Never Hurt
We don’t normally point out much about our competitors and what they are doing. Frankly, there aren’t that many in the space, and most have specialized focuses. One or two of them like to do complex, expensive, marquee type installations. And we love...
IoT is Going to Save Retail from Itself
IoT this. IoT that. Having been onboard with IoT for a couple of years now (and IoT only being a couple of years old in practical terms), we’re amused by the proliferation of IoT into every aspect of our lives. Cars, shopping, dining, home smarts, hacker...
Trends on the horizon for mobile payments
Nice article in MobilePaymentsToday about mobile payments and what to expect in the upcoming months – I am a little concerned with this bit here – Mobile payments and mobile wallets bring additional security concerns to retailers. While early adoption...Get Podcast Updates Directly to Mobile
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