The Current State of the Mobile Wallet

The Current State of the Mobile Wallet

By now you’ve heard about the mobile wallet.   Unless you live in a tree on a little tiny island that doesn’t have internet access.  In which case, you won’t be reading this either, so I’d say the addressable market is on target… As 2016...
Modern Real Estate Agent Marketing Tools [Podcast Discussion]

Modern Real Estate Agent Marketing Tools [Podcast Discussion]

What are modern real estate agent marketing tools? Marketing tools and advertising mediums for REALTORS®, real estate agents and brokers have been transformed since the advent and widespread adoption of the internet.  Real estate agent marketing tools now encompass...
Integrating MobileSavings into Current Advertising

Integrating MobileSavings into Current Advertising

If your business already advertises, then you likely have a plan in place that determines how, what, when and how much you will spend on print, online, or other media types several months in advance.    Planning your media buys is likely a painful chore –...
Engagement is More than Discounts and Coupons

Engagement is More than Discounts and Coupons

Every small (or large) business owner knows that it’s mission critical to communicate with existing customers at every logical opportunity.  No one is more apt to buy something else than someone who has already made a purchase. Effective consumer engagement is...
Creating a Passive Income Stream

Creating a Passive Income Stream

As an affiliate, you want to understand how a passive income stream works, and, more importantly, how to structure a cash flow stream that produces income for you each month without a lot of extra effort on your part. Affiliate income payments generally fall into two...

Rumor Mill – Google to Buy Softcard Wallet

Wow, it’s everywhere today.  And yesterday.  And likely tomorrow.  After speculation that Softcard had laid off ~60 people last week and consolidated into two offices (Dallas and NYC maybe?), the rumors have started flying that Google will be buying the company...
The Not So Digital Wallet

The Not So Digital Wallet

I ran across an interesting article this morning in Mobile Payments Today that makes a pertinent point about the Apple Pay system versus other, similar payment processing mechanisms.  Apple’s approach, which includes both a hardware and a software element, takes...