The Incredible Lightness of iBeacons √

The Incredible Lightness of iBeacons √

√ Here we are, another week, another story about how people are using iBeacons, and Eddystone, and AltBeacons for the good of the people. Gotta love it! Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea. What?...
Using a Mobile Wallet Marketing Platform

Using a Mobile Wallet Marketing Platform

We’ll take a quick look at using a mobile wallet marketing platform and how you can determine campaign goals relative to the technology.   In case you’re not super familiar with the mobile wallet marketing platform and how it works, here’s a...
A Little Friendly Competition Never Hurt

A Little Friendly Competition Never Hurt

We don’t normally point out much about our competitors and what they are doing. Frankly, there aren’t that many in the space, and most have specialized focuses.  One or two of them like to do complex, expensive, marquee type installations.  And we love...