Other notable takeaways?
- About a third (32 percent) of smartphone users currently use a mobile wallet like Apple Wallet and Android Pay.
- Over nine in 10 (94 percent) mobile wallet users are likely to save personalized mobile wallet offers and coupons.
- Approximately eight in 10 (82 percent) smartphone users report that digital coupons are convenient compared to printing them
- A majority of consumers (59 percent) say their opinion of a retailer would become more positive if they started to receive coupons and offers save-able on their smartphones.
If you’re on the fence about your mobile wallet marketing strategy and how to implement it for the most effective use of you campaign spend, take a look at the report and give us a call.