Here we are, another week, another story about how people are using iBeacons, and Eddystone, and AltBeacons for the good of the people.

Gotta love it!

Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea.

What?  Where?  How?  Me?  You?  Who?  

Beacons On Buses Trigger Mobile Advertising To Pedestrians – ok, maybe so.  Maybe not. 

Last summer, Vector Media, the outdoor moving media company, teamed with beacon-maker Gimbal to install beacons in 500 of the double-decker buses where Vector places advertising from major brands

Let’s get with the plan, people.  It’s like Facebook ads, if you’re not doing it, your competition is heading into the wild blue beacon yonder without a competitor. 

Not rocket science.  Mobile wallet marketing and beacons go hand in hand.

“The oldest format and the newest format are coming together,” said Luke Leonard, Vector’s head of marketing.

A few years back, Vector added Wi-Fi to the buses in which riders received ads from sponsors.

It’s really hard to write a nice update when it’s the same thing again and again and again.

Do you own a business?  Is it local?  Do you advertise, market, otherwise promote your business?  

Interestingly, consumer reaction is one more of surprise rather than intrusion, since the message is extremely relevant to what most of the pedestrians are viewing, according to Leonard.

What are you waiting for?  Why can’t you see that it’s here and now, not next year, next week or next month?

iBeacons $7 Digital Business Card

Don’t make us keep saying this.  Please.