Its the day to day where I find location based management effectively engages with me directly providing a mobile journey that engages.
Take the time with me to go through one of my days to see how location based management provides a mobile journey where I am engaged.
Last month I was in Phoenix visiting friends and we decided to go watch a basketball game, Phoenix Suns hosting the Toronto Raptors, of course being a Raptors fan I wanted to go.
Each team has its own app, already having the Raptors app, I decided to download the Suns app, I walk through the Arena heading towards our seats – the cheap seats, nose bleed center and as I move into my seat, what happens? I receive a notification on my lock screen asking if I would like to upgrade my seats. We decide to treat ourselves and upgrade our seats.
Once we get to our new seats, I receive another notification asking if we want a 2 for 1 popcorn, come down to the snack booth to claim the offer.
As I leave Phoenix and to the airport, after checking in with my boarding through Apple Wallet, I was waiting to get through TSA when my boarding pass sent me a reminder – that my gate was moved and the flight still on time.
When I landed back in Vancouver at Baggage Claim, my phone notified me of message from a clients mobile wallet pass – welcoming me home.
By using location based management I was engaged right on my lock screen and provided a mobile journey that improved my experiences.
When we got to our seats at the Suns game, an iBeacon transmitted the message right to my phone as form of a mobile update. That I saw right on my lock screen. This is a mobile strategy that used location based management.
After upgraded our seats, another iBeacon signaled my iPhone to inform me of the latest snack bar offers. Knowing that I upgraded once, that I may buy again. The Suns knows their consumer phycology and it pays off because its a money-maker.
The average seat price increased and we bought more at the snack bar because of the popcorn offer, increasing their average ticket price and the venue’s F&B.
In fact, the Suns last year saw a rise of over $1million dollars after implementing location based management into their arena. Engagement works when using mobile updates but its not all to increase tickets sales, its used to remind and educate people.
My mobile journey continued at the airport, location based management is used as a tool to notify and inform travelers of the latest flight details. Delays and gate changes are all seen on the lock screen.
The top 20 U.S. airports have already deployed iBeacons throughout them providing a better user experience and improved the traveler’s journey throughout the airport.
One of our own clients with a travel business uses a Top-of-Mind salutation message directed to his clients using a mobile wallet pass as a digital business card.
He uses an advanced strategy by setting up iBeacon throughout various airport points with salutation messages, all using iBeacon technology.
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Location based management assist businesses in sending the right message at the right time.
We layout a mobile marketing strategy that includes using iBeacons to reach out with purpose. We offer suggestions to engage further with follow up messages and share features.
We take you through g the important questions for your business to be its most effective.
Create opportunities and engage further with far more customers, iBeacons are used widely as reminders to your mobile phone. These are mobile marketing strategies that create new advertising and revenue streams for retail, exhibitors, hospitality services
Adding location based management is part of cohesive mobile marketing strategy where engagement meets increased revenue.