Aaron Strout from MarketingLand talks about mobile and location based trends as marketing tools in the upcoming year –
“2016 will also be the year that mobile payments truly fulfill their promise. Longtime incumbent PayPal, along with Apple Pay, Android Pay and most recently, Samsung Pay, are enabling the smartphone to become a reliable payment option for those who do prefer to slim down their physical wallets.”
Read the rest of the article by clicking here – http://marketingland.com/four-key-mobile-location-based-trends-2016-158860
We are, of course, hopeful that this will be “the” year for mobile payments but we’ll bet that we’re still at least a year away, even though we will see some steady adoption and marketplace integration over the course of this year.