Let’s face it – mobile wallet marketing strategy for beginners sounds like some Dummies book or something.
And you know what? That’s true. Mobile wallet marketing strategy is not rocket science; it does require one to have an overall strategy for marketing, at the outset, preferably for marketing via a variety of channels.
[Tweet “Too many companies don’t really have a marketing strategy of ANY kind. “]
So today, we’ll begin at the beginning. It’s up to you.
3 simple steps to creating an effective mobile wallet marketing strategy – or maybe just creating a mobile strategy per se.
Unless you’ve been under a rock for the past year, you already know that mobile is where it’s at (gotta tap, tap, tap into the microphone… ok, sorry, bad Bush joke) and that more people than not are using mobile. I’d be willing to bet that you’re reading this on your phone, as a matter of fact.
So, let’s get to it. #MobileFirst. #MobileMoments. Yadda, yadda, yadda.
#1 – Prep your sales and marketing collateral to display well on mobile devices.
Is your web site responsive? When did you last look at your website on a variety of devices? After all, the iPhone 6 doesn’t display the same resolution and size as the iPhone 5x does. The iPad looks different in portrait versus landscape mode. Take the time to examine, screenshot and update your marketing collateral – including your website if possible – to reflect the #MobileFirst mentality and reality that we have currently.
#2 – Think about how your prospects and customers are using their mobile when they interact with you.
What do we mean by this? Simple! Think like you’re a customer. If you run a B&B, it’s not likely that your prospective customer is going to randomly find you because you’re on a mobile device (unless you’ve done your homework with Google Local Business – which we highly suggest), but they’ll find you because another one of your customers sent them a referral directly to their mobile phone.
So how can you entice your current customers to become your biggest source of new business? Offer them a benefit, tie it into THEIR mobile and kill two birds with one stone.
#3 – Work the delivery mechanism.
This one is super easy – if you don’t get your marketing collateral onto their mobile phones, you won’t need to worry about your mobile wallet marketing strategy, since no one will see your great deals, super offers, and special treats for mobile users.
[Tweet “If you haven’t heard us say this before, listen to us say this now: 90% of mobile passes DO NOT GET DELETED.”]
There is no other marketing opportunity that has a 90% retention rate for collateral. Not email, not SMS, not giving away free ice cream in July. The ability to reconfigure and re-work offers and ads is a brass ring style prize that you cannot get from anything besides mobile, and not all mobile at that.
Top takeaways from this article –
- Get off your duff
- Have a look at all your materials on mobile
- Think like a customer
- Offer customers something of value for marketing for you
- Take advantage of the retention rate in mobile
That’s pretty much it in a nutshell – like we told you, not rocket science but a bit of leg work.