Mobile wallet technology just got an unlikely boost towards more adoption and more MAUs.

If you know much about mobile wallet technology, you know there are really only three primary players at the moment; there are a number of secondary or auxiliary companies in the space, and a field of dreams worth of small guys looking to get traction and adoption for their mobile wallet technology.

[READ: How does a mobile wallet pass actually work?]

But alas, Apple has just put a BIG nail in the coffins of anyone not yet established, and they’ve done it in a way that can’t really be replicated.  Of course it doesn’t work outside of some specific parameters that involve users with multiple Apple products – that’s one drawback – but there are 2 million apps in the App Store alone that can benefit from this setup, so that outweighs the drawbacks by a wide margin.

More coverage of mobile wallet technology from last week –

Last week, from TechRadar – one of many, and we’ll toss in a couple more in this post to give you real meat to chew on, if you’re that tech loving type of reader –

Following the release of iOS 10, Apple Pay functionality has now arrived on the web at large, and some sites are already catering for the payment system – with Mac users set to benefit from the service with the release of macOS Sierra next week.

Currently, Apple Pay is now live with Time Inc, allowing folks to purchase subscriptions to its various publications (and other offerings in due course), and other payment services like Shopify and Squarespace have announced support for Apple’s system on the web.

Shopify and SquareSpace are a big deal.  Hopefully Stripe’s integration isn’t too far behind, since they are a big player in the small merchant space.   Adding a payment method that relies on mobile wallet technology is one way to help alleviate the abandoned shopping cart situation, and while we don’t expect a cure, it should offer a nice bump from the Apple crowd, and they’re the ones with the money and the will to spend it anyway.

[LISTEN: How Mobile Affects the Shoppers Journey – PODCAST]

Not to be outdone, The Verge also had coverage last week –

If you have an iPhone, iPad, or Mac running these most recent releases, you should be able to select “checkout with Apple Pay” when completing a purchase on a participating site, letting you authorize your purchase with Touch ID. Apple Pay will only work on the Safari browser though, and if you’re paying via desktop you’ll have to have the Continuity feature enabled to hand the payment over to your mobile, tablet, or Apple Watch.

Exciting times we live in, huh?  If you haven’t already started thinking about leveraging the mobile wallet passes as a means to promote, market and advertise your business, this is probably a REALLY good time to get in there and have a quick look around.

CNET offers a quick tutorial on how consumers can use Apple Pay to buy things on the web –

Who accepts Apple Pay in Safari?

Unlike the first roll-out of Apple Pay at brick-and-mortar stores, which required retailers to adopt new credit card terminals in order to support the service, Apple Pay on the web is much easier for retailers to support. A lot of retailers outsource their e-commerce platforms, and we expect those platforms to make widespread adoption of Apple Pay easy.

In other words, you’ll be seeing it in a lot of online shops really soon.

This could mean great things for Apple Pay, merchants and consumers.

Or it could be a lackluster piece of kit that doesn’t really change anything for anyone online at all.  I guess it’s just going to be a wait and see proposition.

For Apple, even marginal adoption is a big thing, given the sheer number of vendors they have in the App Store.  And since they’ve just announced that News publishers will be able to charge for subscriptions, this should give them a boost in that arena as well.