Well, here we are, 2015 is rumbling to a rapid close, and what do we know about how the year has gone for mobile wallets, mobile payments, mobile shopping and mobile attitudes in general?
- We’ll start with PaymentSource – who have the right idea – everyone CANNOT make their own mobile wallet and expect anyone to actually use the darn thing! It’s like other apps – no one seems to grasp that unless you have a HUGE existing user base, you’re wasting your time building an app that your nonexistent users won’t bother to download and use. Wake up, retailers, restauranteurs, marketers and general merchants!
- PYMNTS.com (arguably not our favorite due to such a strong anti-Apple bias in their reporting) offers their take on how beacons are going to reach critical mass sooner rather than later, and puts out a bit of advice for retailers on how best to manage this situation.
- Here’s a press release about beacons usage in the immediate future – of course keeping in mind that it’s a press release and those are always oh-so-rosy and bright about every emerging technology – the reason I included it was that it actually got picked up by a number of reputable news outlets outside the US. Never hurts to see what’s going on in the rest of the world.
- And lest you think it’s all coming up roses, rosy or rose colored glasses, RetailDive has a little story that proves the darkness is upon us… ok, it doesn’t prove anything but in the interest of fair and balanced presentations, it is a bit of a Debbie Downer with the numbers being quoted.
What do we think? Well, that’s a pretty simple answer.
[Tweet “We think that beacons – proximity marketing – are going to become mainstream technology. “]
In rapid time, once the tipping point is near. The actual tipping point might be a bit of a slippery slope, and the PYMNTS article aptly covered the fact that the early companies into the mix might not be the ones still standing when the fire starts to burn much more brightly on the location and proximity marketing landscape.
After all, no one doubts that this will be a big thing; its just that with every new technology, it’s never quite quick enough for everyone involved.