Small business owners must consider the impact that mobile marketing can have on sales and brand perception. A successful mobile strategy, one that incorporates location-based marketing services to reach a local audience, will reap major rewards.”

Quick and easy read from Newtek, Small Business Authority.  

 

Location and contextual awareness as part of a comprehensive marketing plan is one of the key strategies to mastering the opportunities that mobile present to retailers, restauranteurs, real estate agents and brokers, etc.  Being able to connect with a prospect when they are most likely to be receptive to the message creates the chance to see skyrocketing ROI with lowered acquisition costs.