Let’s talk about digital business cards versus paper cards!
Calling cards are so 18th century, don’t you think? The idea that you should walk around with a pocket full of dead trees in the digital world is a bit antiquated and kind of crazy if you really stop to analyze it. Have you actually taken a look at digital business cards?
[Tweet “What is a paper business card but yet another 18th century invention?”]
We get a lot of news alerts, app announcements, and so on; each and every day our collective inboxes are filled to the brim with all sorts of suggestions, trivia, articles and more stuff.
This one – from Cult of Mac – happened to fall into one of our inbox catchers and we want to take a moment to talk about it with you.
The app is simple and easy to use. Unlike the other apps in this round-up, SamCard doesn’t bother with a cloud-syncing database—you don’t have to create an account, nor do you need to worry about which contacts list(s) to save your data to.
The article talks about “5 apps to help you digitally organize business cards“, and while it’s all fine and dandy that you can get any one of these fine OCR (optical character recognition) apps and scan every business card that you’ve picked up for inclusion that can potentially save the contacts to your Gmail, Contacts or even to their own cloud databases, and we want to understand why people are still doing using paper business cards?
It’s a digital world these days – #MobileFirst and all that good stuff – we see it EVERY SINGLE DAY in every inbox that we own. Google espouses it, Facebook chimes in, every online service talks about mobile and the interaction we get with mobile. It’s true.
So why not lead the way with a digital business card? Forsake the paper and give people the opportunity to drop your contact info directly into their mobile phone.
But wait, can’t we just exchange phone numbers for that? Or maybe vCards? What is so great about a digital business card?
You control the data on the digital business card.
What? How do you mean? Huh? That’s exactly what we mean – if you are using a digital business card then you can update it as you see fit. Change jobs? Update the card. Get a new phone number? Update the card. Want to let your contacts know about a new promotion or something special that’s going on? Update the card.
Paper business cards are what is printed on them. They can’t be changed.
Ah, yes, that’s right. Once that dead tree has some insoluble ink on it, that’s what it is. Most people change jobs, or even careers, every few years now on average – do you really want all those people you met at CES when you were working for Company M to be in the dark about your move to Company G?
Digital business cards can be updated instantly, any time.
You can update a single line of text, or you can update the color scheme, logo or headshot. Heck, you don’t even have to use a headshot, you can use some other image if you like it better.
The back of a digital business card offers the opportunity to really craft a message and get it across to people – include links to your email, website, social media or other online or mobile sites.
Launch apps from the back, offer people the chance to take a survey or vote in a poll; directly link to your podcast or video clips on YouTube, Vimeo or Wistia. The sky is the limit.
[Tweet “Engagement is amazing, you should try it sometime. “]
With digital business cards, you send update notifications directly to the lock screen! That’s like magic when it comes to response rates, it just doesn’t get any better ;)