Mobile Wallet Marketing Strategy Team
The management team at Atlas Rewards has many years of combined experience in communications technologies, web and mobile integrations, and affiliate and payments management.
Designing an effective mobile wallet marketing strategy for your business is simple – we help you identify the most effective campaigns and implement them easily – it takes less than 5 minutes to create and deploy a new campaign, and even less time to update an existing pass!
Atlas Rewards partners with business owners who are looking for a platform solution that enables real time communication and engagement with users to manage offers, marketing, and location or proximity based advertising programs.
Michael brings over 30 years of management, marketing, and engineering expertise to our team, with a specialty in radio and communications technology applications.
His career in communications engineering began when he worked on aircraft collision avoidance at MIT’s Lincoln Laboratory, and he was part of the team that developed TCAS, the system still used by all commercial and private aircraft today to avoid mid-air fender benders between airplanes in flight.
Michael then served in a variety of roles from engineer to international sales and marketing executive. His experience spans a diverse range of technologies from aircraft avionics and radar to global space-based surveillance and mobile communications systems.
“Location awareness and contextual messaging is beyond valuable as a marketing tool for business owners to communicate and engage effectively with their customers.”
Michael is the BLE (Bluetooth Low Energy) beacons expert and he provides a constant stream of articles and blog entries that relate to the technical abilities and limitations of the technology. He also provides numerous suggestions for using both iBeacons and geofencing for maximum efficiency and power conservation.
Michael holds a BSEE from Worcester Polytechnic Institute.
Hazel is originally from Toronto and is currently located in Vancouver, BC.
“I wish we had location based tech like this when I started my first affiliate business back in ’99…”
One of the original affiliate marketing program owners, she has extensive experience with managing online sales and understands the nuances of creating offers and marketing collateral that will draw in consumers and make them want to be part of a product.
She was first introduced to Apple Passbook at a San Francisco meetup in late 2012, and immediately saw the potential and possibilities that location based marketing via smartphones brings to the table.
Hazel has remained a driven entrepreneur, developing digital marketing skills and strategies with emerging technologies for a variety of clients.
She has planned and deployed social media campaigns and increased web presence for SMBs by offering creative solutions that bridge the gap between physical and digital methodologies.
As the Chief Marketing Officer at Atlas Rewards, she creates and manages monetization and marketing strategies for a variety of clients, whose products include logistics applications, field services management and mobile database integration.
“Oh wow, I think this is going to be HUGE – it’s the next step in the evolution of the marketing funnel!”
This was Kim’s first response when Hazel mentioned seeing Apple Passbook at the San Francisco tech meetup.
Kim has an extensive background in internet and mobile technologies, and spent more than a decade working in transaction processing, operations and affiliate marketing program management.
Since going online full time in 1996, she has worked with data analysis and growth planning – specializing in long tail reach for maximized ROI.
Her background in payment technologies makes her uniquely suited to helping customers with implementations of Apple Passbook, Apple Pay and Apple Watch; designing campaigns and promotions that enable small businesses to compete effectively with their big box and large chain cousins.
She remains dedicated to finding out of the box solutions that fit with client perspectives and goals, and spends a considerable amount of time researching and investigating new ways to employ technological breakthroughs like location based marketing as methods of increasing reach and maximizing revenues and profits for clients. She’s also mad crazy about ROI, LTV and sexy initials like that.