Today we’ve got a GREAT video presentation for you!  If you’re an iPhone user, you might already have used your Passbook app that comes with your iPhone.

Maybe you already…

  • use Apple Pay (if you’ve got an iPhone 6 or 6+)
  • have airline boarding passes from a trip dropped into your Passbook from United, JetBlue, or Southwest Airlines;  Amtrak also uses Passbook, as does the Oyster Card in London
  • access your Beauty Insider points and rewards at Sephora via Passbook

I wanted to break down the process into simple, easy to understand steps that will enhance your user experience.  

The video will demonstrate:

  • 4 ways to install a pass into your iPhone
  • how to manually check for updates to your passes
  • how to launch other apps based on the information provided on the back of a pass
  • how to delete a pass

I am going to give you a virtual tour of the Apple Passbook app, showing you some neat features that you might not know about – even if you are using the app.


Apple Passbook is a ‘native‘ application — meaning that the app was created by Apple for the iPhone, and Apple manages the technology, updates and compatibility for users.  As a consumer using Passbook, you’ll always be assured of the latest (and safest) technology available, since it’s tightly controlled and Apple has strict rules for developers who create passes.   You will have the ability to turn off location based messaging for each pass in your Passbook, and you can always delete a pass at any time.

As a business owner, using Passbook to create and manage your digital marketing campaigns is simple to set up – it takes less than five minutes to create a new campaign!  

You’ll find you have the flexibility to update or change the content in your campaigns as often as you like, or you may want to create a single digital pass and use it to market for all your mobile advertising.  The inclusion of geofencing and iBeacon messaging offers the opportunity to add a location or time based element into your campaigns – one that you cannot replicate without spending a lot of time and money to develop a standalone app for your business.

Mobile wallets are not a new technology, but with huge improvements in smartphone technology over the last decade, they are rapidly becoming an integrated part of the mobile landscape.  Coupled with expanded cellular data via LTE, etc, it is now easier than ever to transmit digital data.

Apple Passbook is one of a number of high profile digital wallets — Google Wallet, Samsung Wallet, and Facebook Messenger are similar products, and Microsoft announced just this week that they’ll be making a go of it in the payments space this year.

If you’re interested in finding out more about how to create digital wallet campaigns, take a moment and sign up for our webinar – 5 Key Tools for Creating Effective Digital Wallet Campaigns — we’ll walk you step by step through the process, show you the simple tools you’ll use to make effective passes and how easy it is to implement.